Just like fashion, food also has an “in” and an “out” list every year, obviously driven by consumers. Looking back at 2009, there was a lot of focus on recession-friendly foods – both comfortable and affordable, such as peanut butter and breakfast-for-dinner. There was a continued interest in super foods like acai, pomegranate, and mangosteen. Also, it would have been difficult to get through this year without noticing the surge in the locavore trend and increased consciousness around food sustainability. The film Food, Inc., the ever-increasing popularity of the farmer’s market, as well as local food justice movements, are showing us that locavore is more of a mind shift than a food trend.
So what can we expect for 2010? Mintel, a consumer, media, and market research firm, predicts that the Indian spice cardamom will be springing up in lots of unexpected places such as chocolate, for example. The seeds can be ground into a powder or the pods can be used whole. Cardamom is often used to flavor Chai tea. Other flavors to expect more of include hibiscus, rose water, and cilantro. A newish superfruit growing in popularity is cupuacu, a relative of cocoa and native to Brazil. Epicurious is expecting a revival of the potluck, which is a great way to entertain on a budget. Phil Lempert of FoodWeek Online predicts a “less is more” approach to food. A push for simple and natural ingredients has driven products such as Haagen-Dazs Five, which contains just five ingredients.
People across the country (& the world) are becoming increasingly interested in the origin of their food, how it’s made, and how to be healthier. Eating on a budget is a reality and so is trying new and exciting foods and restaurants. So, next time you are at the market, pick up some whole cardamom pods and spice up your new year.






